Clay is an AI-powered data orchestration platform designed to supercharge go-to-market (GTM) workflows for sales, marketing, and growth teams. By consolidating over 150 premium data sources and integrating seamlessly with popular CRM and marketing tools, Clay helps teams enrich prospect data, identify intent signals, and automate personalized outreach at scale. Its AI agents enable contextual and consistent automation of complex workflows without coding, empowering users to turn data into actionable growth opportunities efficiently.
Key Features:
Access to extensive data from 150+ providers for comprehensive lead and account enrichment.
AI-powered intent signal detection to alert teams about prospect activities and changes.
No-code workflow builder for automating multi-step sales and marketing sequences.
Real-time syncing and updating across CRMs, email platforms, ad managers, and more.
Use Cases:
Automating inbound lead enrichment and scoring to improve sales efficiency.
Building dynamic, high-intent prospect segments using combined signals and enrichment.
Launching trigger-based outbound campaigns with personalized AI-generated copywriting.