RainBarrel

RainBarrel is a trusted marketplace that delivers high-performing advertising audiences built on real-world behaviors from physical locations, not online clicks. It removes personally identifiable information (PII) to ensure privacy while connecting identifiers to places for secure targeting. Sign up to access over 14,000 ready-to-activate audiences, custom builds, and tools like audience expansion and insights that make your campaigns more effective and competitive.

Key Features

• Ready Audiences: Tap into 14,000+ proven, high-performing audiences for quick activation across DSPs and social platforms.
• Custom Audience Builder: Easily create unique audiences in 1-2-3 steps using your imagination to target customers, competitors, or employees.
• Privacy-First Tech: Strips PII and links data to locations only, keeping everything secure and compliant.
• Expansion Tools: Get similar audience recommendations, powerful insights, and daily updates on POIs, devices, and brands.

​Use Cases

• Boost ad campaigns by targeting recurring visitors to your stores or competitors' spots for better reach and ROI.
• Amplify traditional advertising with digital precision, like reaching valuable audiences from employees to loyal customers.
• Share detailed audience reports with clients to prove performance and stand out in competitive bids.