Picture uploading your ad or product image and instantly seeing a heatmap of where shoppers' eyes go first, plus tips to make it pop more. Dragonfly AI uses a patented algorithm from visual neuroscience research with Queen Mary University of London to analyze any creative—static, video, packaging, social posts, or e-commerce shots—across channels like shelves or online. It benchmarks against top performers, spots strengths in attention, emotion, and memorability, and gives simple fixes to boost sales up to 40%, all in a user-friendly dashboard loved by big CPG brands and agencies for its speed and accuracy.
Key Features
Patented brain-mimicking algorithm delivers real-time heatmaps, benchmarks, and personalized tweaks for any visual content.
Tests attention, memory, emotion (persuasion and comprehension coming soon) to predict real-world performance fast.
A/B testing at scale with auto-detect elements, gaze paths, and exportable reports for team collaboration.
Seamless integration into creative workflows with Dragonfly Connect for portfolio insights and in-flight data.
Use Cases
E-commerce teams optimize hero images and Amazon listings to spike clicks and conversions without guesswork.
CPG brands test packaging on virtual shelves to stand out in stores and drive 40% sales lifts.
Marketing pros refine social ads, billboards, or websites by mapping eye flow for maximum impact.