Ray 3

Ray3 is an innovative AI-powered video generation model from Luma Labs that brings unprecedented intelligence, realism, and studio-grade fidelity to creative workflows. Ray3 introduces true visual reasoning, meaning the AI doesn’t simply match prompts to visuals—it thinks, understands user intent, and iteratively judges outputs to reach the highest possible quality. Creators can guide compositions with both text prompts and visual annotations, enabling precise control over layout, motion, and character interactions. Ray3 sets a new standard with native 16-bit High Dynamic Range (HDR) output, rapid Draft Mode for fast ideation, and advanced physics for cinematic consistency, making it a game-changer for anyone seeking professional-grade video from AI.

Key Features

• Native 16-bit HDR output and EXR frame export for seamless integration into professional color grading and compositing pipelines.
• Draft Mode for 5x faster and more cost-effective video iteration, allowing quick exploration and selection of best ideas for hi-fi rendering.
• Visual reasoning, physics simulation, and scene-level planning ensure story coherence, accurate motion, and character consistency.
• Accepts both text and image/sketch inputs for creative flexibility, supporting instant concept prototyping and detailed scenario development.

Use Cases

• Rapid previsualization and ideation for filmmakers and creative teams, reducing workflow bottlenecks and enabling real-time development.
• Studio-grade content production for advertising, social campaigns, TV, and film with professional color fidelity and cinematic realism.
• Advanced VFX, 3D, and animation workflows where physics, identity, and scene continuity matter to final rendering quality.