WGSN

WGSN is a global authority in consumer and trend forecasting, helping businesses anticipate and respond to market shifts through expert insights and data science. WGSN serves a wide range of industries including fashion, beauty, food and drink, interiors, consumer technology, and more. It offers subscription-based forecasting and consultancy services that provide detailed consumer insights, product design direction, and trading strategies to help companies create products that meet future consumer needs and maximize sales.

Key Features

• Expert consumer insight combining trend forecasting with behavioral and lifestyle analysis to predict future consumer demands.
• Data-driven product design guidance that helps companies develop appealing, sustainable products and packaging aligned with trends.
• Predictive trading strategies and analytics to ensure product launches are timed and scaled for maximum impact.
• AI-powered TrendCurve with over 90% forecasting accuracy empowering smarter investment and decision-making.

Use Cases

• Guiding fashion, beauty, and consumer goods brands on product development based on emerging consumer behaviors and market trends.
• Helping retailers optimize inventory, marketing, and communication strategies through predictive analytics and trend data.
• Providing consultancy to businesses seeking to innovate sustainably and meet evolving consumer expectations.